One question that many costume retailers repeatedly get is "Are you open all year?"
The answer to that is YES!
A lot of people wonder what our industry does the other 11 months out of the year. While most of our sales do occur in October, selling costumes and props is a year round job. For pretty much every holiday you can think of, there are people that will dress up to celebrate. Cupid or something sexy for Valentine's Day, a Leprechaun for St. Patrick's Day, robes and crowns for Mardi Gras, Statue of Liberty or Uncle Sam for 4th of July, Pilgrims and Native Americans for Thanksgiving, Santa Claus and Elves for Christmas. You get the picture.
Not only do people dress up to celebrate holidays, they dress up to entertain or educate people. Some children dress up as a president or famous person for a class project or book report. There are school plays and dance recitals. Companies might order costumes to wear in a commercial. Bands might order masks to wear in a music video. Sports fans order makeup to paint their face or body with a sports team's colors.
Another popular reason to dress up is themed birthday parties. We noticed a trend in the past few years of customers having parties to celebrate the decade they were born, the most popular being the 70's. Parents will also dress up for their child's birthday party as a character the child likes or to fit a theme.
So, if you think that people in the Halloween industry only work one month out of the year, you know better now!
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